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Turn the Colorado Night Pink for Breast Cancer Awareness Month

The proverbial light bulb went off for Ace Hardware and Centura Health when they realized they could partner and sell pink bulbs at Ace Hardware stores throughout Colorado to raise money for breast cancer. For every $2 light bulb that is purchased in October, $1 will be given to local breast cancer foundations on behalf of patients and families.

“This October, together with our 15,100 Centura Health associates from Denver to Durango, we’re showing our support for breast cancer awareness by turning Colorado pink,” said Gary Campbell, president and CEO of Centura Health. “Through the Centura Health Cancer Network, we combine the resources of the state’s top physicians and providers and our foundations provide critical support to those life-saving efforts. Please help us let those locked in a battle with cancer know they are not alone.”

The “Turn Colorado Pink” initiative is a statewide partnership with participating Ace stores, the Boot Barn (Pueblo location only) and the CSU-Pueblo bookstore. The money that is collected will be dedicated to breast cancer education, detection and care programs through Centura Health’s hospital foundations. Funds raised at each particular Ace Hardware location will stay locally in that store’s community.

Organizers of the initiative say the pink bulbs are great to use as a porch light or with any light in your home as a visible sign of your support.

“The fight against breast cancer is something that touches everyone in Colorado in some way, including our customers, employees, friends and neighbors,” said Bill Moore, chairman of the board of directors for the Rocky Mountain Ace Stores dealer group and owner of two Colorado stores. “Each Ace Hardware store owner is actively involved in the local community in various ways and breast cancer awareness is one issue that unites us all. By partnering with Centura Health, we hope to shine a pink light across the state in support of people facing this fight.”

Visit CenturaConnected.org to learn more about the program and to get a list of participating retailers.

About Centura Health

Centura Health, Colorado’s health care leader, is focused on connecting Coloradans to affordable, world-class care in every corner of the state. Centura Health’s integrated statewide network includes 13 hospitals, seven senior living communities, medical clinics, affiliated partner hospitals, Flight For Life® Colorado, and home care and hospice services. Approximately 15,100 of the best hearts and minds in medicine, along with 6,000 physician partners, have access to the most technologically advanced tools available. For Coloradans, this means the top expertise and technology is right where you need it – close to where you are. We reach beyond hospital walls to connect with people at every stage of life to bring them life-enriching compassion and life-affirming hope. Connections that only Centura Health can make. For information on Centura Health or any of the facilities in our network, please visit Centura.org.

About Ace Hardware

Throughout its more than 85-year history, Ace Hardware has been known as the helpful hardware store by both customers and communities. In 2012, Ace ranked “Highest in Customer Satisfaction among Home Improvement Stores for the Sixth Consecutive Year,” according to J.D. Power and Associates. With more than 4,600 locally owned and operated hardware, home center and building materials stores that generate annual retail sales of approximately $12 billion, Ace is the largest hardware cooperative in the industry. Seventy-one independently owned Ace Hardware stores, throughout the Rocky Mountains, work together to enhance their helpful service and community involvement through the Rocky Mountain Ace Stores (RMAS) dealer organization.  There are approximately 180 Ace Hardware stores throughout Colorado, Wyoming and New Mexico. More information about Ace can be found at www.myhelpfulace.com.

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