The top three products begin their long journey to the marketplace. First stop, re-design. Top US design firms are tasked with redesigning the winning products. New prototypes are made and tested. The top three teams are given a breakdown of all the work put into redesigning and prototyping their ideas. The teams react to all the weeks and months of professional work that has been done so far on their 48 hour prototype.
MAKE48 is an exciting look at the entire invention process from idea to store shelf. In this unique series, teams compete to develop a new product idea, plan it, make a prototype and pitch it — all in just 48 hours.