Amjad is stopped regularly on the road for a security check by the police and does not understand why, because he thinks he looks like the average Israeli. Meir tells him that it is because the Subaru he drives is considered an "Arab car". Amjad decides to trade in his Subaru and gets into trouble with the owners of the chop shop. All this is going on while Amjad, the journalist, has to explain in the media why Arabs are involved in more traffic accidents.
Amjad is an Arab journalist who writes for an Israeli newspaper and works very hard to fit in with Jerusalem's elite. However, his being an Arab and his desire to be part of Israeli society are in constant conflict. Bushra, his wife, is the voice of reason that tries to bring Amjad back in synch with reality She is an opinionated, smart woman, and has none of the identity issues her husband does. Amjad's father, Abu Amjad, who worked at the Ministry of Education before he retired, is mainly a finagler who tries to turn any event into a profit-making opportunity. Amjad's friend and partner at the paper is Meir, a charming, charismatic bachelor in search of a serious relationship. He takes on the job of being Amjad's guide to Israeli society. Meir falls in love with Amal, Bushra's classmate.