A film crew comes to town to film "Geronimo" and hires George as their community liaison. Despite his better judgement Clifford is convinced by George to take a role in the movie. Alice gets a role on "Me and My Beaver," and the murderous Jack Sprat turns up in Moose.
In this TV comedy and after spending the last decade in Toronto, George (Adam Beach) decides to return to his remote Northern Quebec community of Moose to manage the local community television station. Despite his rough edges and a moral compass that needs repairing on occasion his boyish charm and enduring optimism make him a born leader. Moose TV is on-air, and life in the sleepy little town of Moose will never be the same again.