George returns to Moose and starts a community TV station with his best friend Clifford and the beautiful Robin, despite resistance from his father, Moose's corrupt mayor. Joan launches a kids' show featuring a militant activist sock puppet called "Me and My Beaver".
In this TV comedy and after spending the last decade in Toronto, George (Adam Beach) decides to return to his remote Northern Quebec community of Moose to manage the local community television station. Despite his rough edges and a moral compass that needs repairing on occasion his boyish charm and enduring optimism make him a born leader. Moose TV is on-air, and life in the sleepy little town of Moose will never be the same again.