Amjad and Meir are working on an article about the Arab Miss Israel. Meir, who remains in the village to take the beauty queen's pictures, is kidnapped by the taxi driver and his cronies. Amjad and his father set out on a rescue mission to free Meir from his kidnappers.
Amjad is an Arab journalist who writes for an Israeli newspaper and works very hard to fit in with Jerusalem's elite. However, his being an Arab and his desire to be part of Israeli society are in constant conflict. Bushra, his wife, is the voice of reason that tries to bring Amjad back in synch with reality She is an opinionated, smart woman, and has none of the identity issues her husband does. Amjad's father, Abu Amjad, who worked at the Ministry of Education before he retired, is mainly a finagler who tries to turn any event into a profit-making opportunity. Amjad's friend and partner at the paper is Meir, a charming, charismatic bachelor in search of a serious relationship. He takes on the job of being Amjad's guide to Israeli society. Meir falls in love with Amal, Bushra's classmate.