Amjad transfers from the news desk to the magazine. The editor asks him for a colorful, sexy piece. Amjad deliberates what to write about until he hears from his father about a very special sheep who understands what the soldiers say. Amjad fabricates an interview with the sheep, which becomes a hot item in the local and international media. Amjad finds himself in a bind and does not know how to get out of it.
Amjad is an Arab journalist who writes for an Israeli newspaper and works very hard to fit in with Jerusalem's elite. However, his being an Arab and his desire to be part of Israeli society are in constant conflict. Bushra, his wife, is the voice of reason that tries to bring Amjad back in synch with reality She is an opinionated, smart woman, and has none of the identity issues her husband does. Amjad's father, Abu Amjad, who worked at the Ministry of Education before he retired, is mainly a finagler who tries to turn any event into a profit-making opportunity. Amjad's friend and partner at the paper is Meir, a charming, charismatic bachelor in search of a serious relationship. He takes on the job of being Amjad's guide to Israeli society. Meir falls in love with Amal, Bushra's classmate.