Autoline This Week

The Psychology of Painting Cars Different Colors

Automakers spend a great deal of time and money developing a new vehicle and surprisingly one of the most time-consuming parts of the process is choosing its colors. It takes two to three years to get a color certified for a car. On this edition of Autoline This Week, we're joined by color experts from Axalta, BASF and PPG, to discuss everything from how color will play a role with autonomous cars, to how it can affect the way people feel about a vehicle they're in.
  • program length: 30 minutes
  • episode #2212

Monday, April 16 at 5:30 am on 12.1