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Autoline This Week

Millennials Are Driving Car Sales

The common perception is that millennials don't want to buy new cars and don't even want to drive. But Professor Mike Bernacchi at the University of Detroit Mercy, has data that refutes that perception. On this episode of Autoline This Week, he explains how car companies and dealerships should be marketing to millennials.
  • program length: 30 minutes
  • episode #2232