our mission

To share the real, personal stories of the Colorado experience that celebrate our lifestyles and tackle the issues that define our state.

PBS12 strives to fulfill this mission by:

  • Exercising and supporting freedom of expression and independence from political and commercial forces.
  • Respecting our viewers, members and public as, first and foremost, inquisitive and discerning citizens.
  • Addressing social issues and public concerns that are not otherwise adequately covered in the community.
  • Cultivating an environment of discovery, learning, collaboration, mutual regard, tolerance and civic pride.
  • Encouraging experimentation, creativity, new ideas and high standards in all aspects of our work.
  • Providing a safe haven for children.
  • Serving under-represented interests by providing access to diverse and opposing viewpoints.
  • Working cooperatively and in partnership with other organizations and interests that share our goals in the community.
  • Exercising responsible stewardship of our human, fiscal and other resources.