Opinions. Diversity. Chocolate. Welcome Here.
February is a special month. It’s the only month with fewer than 30 days. It’s the only month in which there can be no full moon and no new moon. And it’s the only month whose length varies every four years.
It’s also a month in which our thoughts turn to love as we note the Hallmark card aisles filling with Valentines for those in our lives with whom we share our history and our life journeys. February also brings Black History Month, and for broadcasters, that means we will be provided with programming on the contributions, discoveries and civil rights challenges of African Americans. But at CPT12, we’ve always seen Black History Month as a double-edged sword.
And while we recognize one very important community throughout February with Black History Month with special programming, it’s also a frustration of ours that this attention is often limited to only one month in each year. Some stores will promote special sales or discounts in “honor” of Black History Month, or at least will tie a branding message to February. While I enjoy reading about and watching new stories on Black History or any other demographic group’s history, I am actually interested in this subject year-round, not just in February.
Sometimes my life’s journeys take the same path as those who are different from my DNA, and sometimes they diverge. Regardless, these connections are important to me personally and they are also important to all of us at CPT12.
Not only do we welcome people from all walks of life, but ages, ethnicities, viewpoints, and persuasions. We believe that when a community has a place to share our stories through different lenses, we all benefit. Our histories then become intertwined, and we can more easily see the common threads that hold us together.
So in addition to the special content we have lined up for February, you can find an equal amount of ethnic diversity in our program schedule every month of the year.
We accomplish this by connecting with you, our viewers from all age groups, ethnicities, religious and political affiliations, gender, socio-economic status and any other identifier that we create.
You do not need a driver’s license, DNA test, or member card of any kind to drop us a line to tell us what you want to see more of on CPT12, what you think about our community, and how we can better serve you.
Here at CPT12, we make a point to celebrate diverse peoples and ideas throughout the year. You are welcome here. Every month of the year!
So while you can check out special Black History Month programming on Sundays from 1 – 3pm on Channel 12.2, you’ll also find the same kind of high quality, thoughtful and engaging programming throughout this year and beyond.
President & General Manager
P.S. Later this month we will have a very bingeable treat coming your way. Stay tuned for a special February surprise!