A look back at the Massey Energy company and its Upper Big Branch mine in West Virginia. Massey was run by the hard-charging, larger than life CEO, Don Blankenship. Prosecutors say that his resistance to regulation and his constant emphasis on "running coal" led to the deadly April 5, 2010 mining disaster at Upper Big Branch. The prosecution would not only put Blankenship on trial, but the company's culture as well.
The three-part documentary series PLAYING BY THE RULES: ETHICS AT WORK examines how ethics play a major role in contemporary business practices and challenges viewers to think about what they would do in these situations. From debating whether or not to act on insider information, choosing between employee well-being or shareholder obligations, or disclosing a rare but potentially fatal side effect of a newly manufactured drug-ethical decision making is a critical skill. But even the most moral character can be influenced in ethical gray areas.