New Look – Same Mission:
Colorado Public Television Celebrates its 30th Anniversary with Change
Release Date: 06/22/10
Author: D. Hodges
DENVER – (June 21, 2010) – In celebration of its 30th anniversary, KBDI-Channel 12 is reshaping its look and its name. The PBS station will now officially be known as Colorado Public Television (CPT12) – which has been its corporate name for many years. Additionally, the station has adopted a new logo, has restyled its on-air look, and has migrated its website from kbdi.org to cpt12.org.
“Our Denver based PBS station, known for delving into local and regional issues, will continue to do what it was founded to do – bring viewers independent community programming, election coverage, and arts and culture programs from PBS and around the world,” said CPT12 President Wick Rowland. “The re-branding project happened to fall right in line with 30th anniversary events and the celebratory mood of the staff and board of directors.”
The new CPT12 logo reflects the station’s mission and its signature tagline, “World View, Community Voice.” The graphic includes a “C” symbolizing Colorado and the station’s focus on local productions, as well as an Earth to express the station’s commitment to global programming.
Colorado Public Television currently broadcasts three digital channels:
- Channel 12.1 – The station’s flagship signal provides a widely-recognized model for alternative PBS service – setting a high standard for superb local, national and international programs. After 30 years, Channel 12.1 continues to educate and entertain with the best in children’s, music, documentary, health, global and public affairs programming.
- Channel 12.2 – The NEW Channel 12.2 offers an expanded lineup of documentaries, children’s programming, targeted how-to shows about exercise, cooking, home improvements and travel, as well as nightly music specials. Channel 12.2 gives viewers the chance to take a second – and often more in-depth – look at the relevant programming of the day.
- Channel 12.3 – This channel features MHz WORLDVIEW – a lineup of programs from around the world that provide diverse cultural perspectives for a globally-minded audience. Programming blocks include world news, foreign affairs, international mysteries, world music, sports, and foreign films.
Colorado Public Television has always championed experimentation, creativity, new ideas and high broadcasting standards. This summer that tradition will continue as the station reprises its acclaimed Colorado Decides election series as well as a string of environmental and cultural programs to dovetail with the Biennial of the Americas being held in Denver this July.
A full schedule of air times for programs on CPT12’s three digital channels can be found at cpt12.org.
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